About
Reza Taji
Residential real estate in Beverly Hills and the Westside, handled personally.
Beverly & CompanyLos Angeles
In his own words
"I work the Westside the way it has to be worked: in person."
I knock on doors. I write to owners long before they think about listing, and I keep a running picture of which homes might trade quietly and who would want them. That is how off-market opportunities surface, and how a seller's home reaches the right buyer rather than the loudest one.
A sale is a sequence of decisions, most of them made before the home is ever shown. I would rather make those decisions with you, in writing, than leave them to the market. You deal with me directly, from the first conversation to the closing table.
How I sell a homeBackground
Before real estate, a pharmacy.
Before real estate I spent years in pharmacy, eventually as a lead pharmacy technician. It is a different business, but it shaped the way I work. People depend on you to stay calm when things become complicated, to solve problems quickly, and to take responsibility for getting the details right. I brought that into real estate.
What drew me here was the combination of people, property, strategy and negotiation, and one question in particular: why one home sells for one number while a seemingly similar home sells for something else entirely. Over time I became most interested in the part of the business that happens before a home ever reaches the public market.
I live on the Westside, work these neighborhoods every day, and spend much of my time studying their homes, streets and sales. Being a good agent means knowing the market, protecting my client's interests, being available when it matters, and doing the work other people are unwilling to do.
Holmby Hills
How I work
Three things a seller can count on.
- Direct
- You deal with me. Calls, messages, showings and negotiations are handled by the person responsible for your sale.
- Prepared
- Pricing and strategy are written down and explained, built from the sales that genuinely compare.
- Discreet
- Some of the best outcomes never reach the open market. I keep a running picture of who is quietly looking, and for what.
Where I work
A short list, known well.
Seven neighborhoods, each with its own streets, housing stock and buyers.
- 01WestwoodThe Village and the campus to the west, the Wilshire corridor's towers along its spine, and single-family streets on either side of Wilshire.
- 02Little HolmbyA small enclave of traditional homes east of the campus and south of Sunset, gathered around Holmby Park.
- 03Comstock HillsWinding hillside streets between Comstock Avenue and Beverly Glen, above Wilshire.
- 04Beverly Hills FlatsThe grid north of Santa Monica Boulevard and south of Sunset: wide lots, deep setbacks and a different street tree on nearly every street.
- 05Holmby HillsEstate streets on both sides of Sunset between Beverly Hills and Westwood, beside the Los Angeles Country Club.
- 06BeverlywoodTree-lined residential streets south of Pico, with a homeowners association that keeps the neighborhood's character intact.
- 07BrentwoodFrom the coral trees of San Vicente up into the canyons, west of the 405.
Beverly Hills City Hall
The Beverly Estate, Beverly Hills
Credentials
Licensed, affiliated, accountable.
- Licensee
- Reza Taji Zadegan
CA DRE #02199573 - Brokerage
- Beverly & Company (Beverly and Company, Inc.)
CA DRE #02078273 - Office
- 9350 Wilshire Boulevard, Suite 250
Beverly Hills, CA 90212