Selling with Reza Taji
A listing presentation, in writing.
What I would walk you through at your kitchen table: the five stages of a sale, what happens in each, what you receive, and what you can expect from me along the way.
The five stages
In order, every time.
01Preparation
Before a single photograph is taken.
A room-by-room walkthrough with you, an honest view of what the market will reward, and a short, prioritized list of what to do and what to leave alone.
What I do
- Walkthrough and preparation plan
- Introductions to trusted vendors where work is worth doing
- Disclosures started early, so nothing slows escrow later
02Positioning
The right price, the right story, the right moment.
Pricing built from the closed sales that truly compare, not the ones that flatter. A clear point of view on who the buyer is and why this home is theirs.
What I do
- Comparative market analysis in writing
- A pricing strategy you understand and agree with
- Timing set around your life, not the calendar
03Presentation
Shown the way it deserves to be seen.
Architectural photography, considered styling and a presentation that holds up beside the best homes in the neighborhood.
What I do
- Professional photography
- Styling guidance, room by room
- A property presentation written for the buyer we're after
04Exposure
Seen by the people who can buy it.
Direct outreach to the agents and buyers active at your price point, alongside the MLS and the brokerage's reach. Off-market introductions where discretion matters.
What I do
- Broker outreach to the agents active at your price point
- Digital marketing across the channels buyers actually use
- Weekend open houses, hosted by me
- Direct buyer outreach, and quiet introductions where discretion matters
05Negotiation
Calm, prepared and on your side.
Every offer weighed on terms as well as price, with a steady hand through inspections, appraisal and close. You hear from me directly, at every step.
What I do
- Every offer reviewed with you on terms as well as price
- Personal communication through inspections, appraisal and close
- One point of contact, from first conversation to keys
The services above are what I propose for a typical listing. The scope for your home is agreed with you in writing before anything begins.
The standard
Presented to the standard of the best home on its street.
What to expect
The way I work with sellers.
- You hear from me
- I return calls and messages myself. There is no team between you and the person responsible for your sale.
- Honest numbers
- A pricing opinion built from the sales that genuinely compare, explained in writing, revisited as the market moves.
- Your timing
- Nothing goes on the market until you decide it should. Preparation can start long before a listing date.
- Discretion
- Where privacy matters, a home can be shown to qualified buyers before, or instead of, a public launch.
For your home
Four documents, prepared for your property before we meet.
Written for your home with real figures, not a template. They are yours to keep whether or not we work together. Shown here as the framework; the numbers come from your home.
- 01
Comparative market analysis
- Closed sales that genuinely compare
- Pending and active competition
- Adjustments for lot, condition and location
- What the evidence says about value today
- 02
Pricing strategy
- Recommended range and the reasoning
- Launch price and the first-two-weeks plan
- How we respond if the market moves
- Offer thresholds agreed in advance
- 03
Marketing plan and calendar
- Preparation and photography dates
- Launch week, broker outreach and open houses
- Digital promotion schedule
- Reporting cadence, in writing
- 04
Seller net sheet
- Estimated proceeds at the recommended price
- Commission, closing costs and prorations
- Payoffs and credits
- What you would receive at close
Private consultation
Start with a conversation.
Tell me a little about the home and your timing. I'll come back to you directly.
424-333-8999
reztherealtor@gmail.com
Beverly & Company · 9350 Wilshire Boulevard, Suite 250, Beverly Hills, CA 90212